Afaq Al-Amer General Trading

Afaq Al Amer General Trading, Commercial Agencies, Production, Packaging and Foodstuffs Co. Ltd presents itself as one of the leading trade and distribution companies in Iraq, with offices at the Al-Karrada Center Complex (offices 47 and 48, 3rd floor), opposite the Real Estate Bank in Baghdad's Karrada district. Its website says its food trading journey began in 1995 in Jameela, the largest wholesale food market in Iraq, and that the company was built on scientific planning and research into market demand. The company says it operates multiple warehouses across Baghdad and a fleet of vehicles dedicated to distributing goods to many regions of Iraq, serving retailers, wholesalers and food service providers. It presents an optimised distribution network that it says achieves 98% on-time delivery, and its counters show more than 50 team members, more than 2,345 satisfied clients and more than 240 active products. The site says its portfolio covers more than 200 SKUs of dry goods, canned foods and pantry essentials, that it is the exclusive distributor for more than 10 international brands, and that it offers custom import solutions for niche market demands. Its partners page shows brands including Fourati and Baya olive oil, marked 'since 1909' and pictured as an organic (BIO) oil in four bottle sizes, as well as Dawleh for Trading & Industry Company (DTIC) and Steviana, a stevia-based sweetener. The company also says it owns a specialised factory for producing, packing and labelling food products in line with certified quality and safety standards, and its 'Our Industry' page shows the Rona brand. It states that it develops private labels for retail partners and selects products to international food safety standards (ISO/HACCP). It describes its vision as always offering the best at the right price, its mission as keeping pace with developments in trade and distribution while providing customers with products, advice and marketing campaigns, and its values as integrity in sourcing, excellence in service, innovation in distribution and sustainability.