Aloroq

Aloroq presents itself as a trading company that imports food products and distributes them across the Iraqi market, based in Baghdad at Uqba bin Nafi Square, behind the National Theatre. Its website stresses that it is an importer and distributor, not a farm and not a factory, and that its role is to move a product from its approved plant to the shop shelf or kitchen store in the right condition, within date and at the right price. The site names Haidar Fawzi Mohammed as its authorised director and describes its mission as providing high-quality food products, exceptional customer service and steady reliability as a trusted partner. The company says it buys by the container from approved factories and suppliers, handles shipping, customs clearance and documentation through to arrival at its Baghdad stores, and keeps goods in dry, chilled and frozen storage with temperature monitoring and first-expiry-first-out stock rotation. It states that its distribution fleet covers Baghdad and every Iraqi province, with refrigerated vehicles for the lines that need them, a fixed delivery schedule for regular customers inside Baghdad and scheduled supply to the provinces. It serves distributors, wholesalers and central markets by the case and pallet, supermarkets and grocery stores, restaurants, hotels and central kitchens, as well as institutions and contracts. The site says the company deals in twelve main food categories spanning more than seventy lines: canned goods and vegetables (chickpeas, beans, corn, peas, chopped tomatoes and ready meals), tomato paste, sauces, ketchup, mayonnaise and vinegar, dry pulses, basmati, amber and long-grain rice with bulgur, freekeh, flour and semolina, oils and ghee, dairy and cheese including powdered and long-life milk, cheese, cream and butter, frozen meat and poultry plus canned meat and fish, juices, soft drinks and water, spices and salt, pasta, vermicelli and noodles, chocolate, biscuits, candy and nuts, and tea, coffee and cardamom. The site does not name specific brands. The company says it works only with approved factories and suppliers and asks for certificates of origin, conformity and halal, that it never ships short-dated stock without telling the customer first, and that it does not quietly substitute one brand for another. It also offers sourcing to order, importing lines or brands it does not hold to the customer's specification and quantity, and brand representation for food brands entering the Iraqi market, covering distribution, reach and point-of-sale service.