Freshco General Trading L.L.C

Freshco General Trading L.L.C is a Dubai fresh produce trading company located, according to its website, at the Central Fruit & Vegetable Market in Al Aweer, Shop No. 6, Building No. 7, Ras Al Khor Industrial Area 3. The website presents Freshco as a brand of IDEAL Food, which it describes as the largest producer of four major products – carrots, ginger, garlic and peeled garlic – and says it entered the market in 2004 and has now started its retail journey as Freshco. The company's logo carries the slogan “Feel the Freshness”. The company says it retails and distributes fresh local and imported produce of international-standard quality, and that its long-standing partnerships with growers and producers worldwide allow it to offer premium supplies at the best price. It states that it delivers quality, fresh and natural products and supplies its products all over the world, and its website shows a world map under a heading saying it supplies fruits and vegetables around the world, alongside the IDEAL Food logo. Under “farm products” the website shows carrots, garlic, ginger, potatoes, blueberries, strawberries, apples and oranges, and it also features cherries, peas, pineapples, mangoes, plums and limes. The company sums up why customers should choose it in four points – always fresh, cost-effective, flexible delivery and complete support – and says it values customer feedback to improve its service. The company's website displays ISO 22000:2018 and HACCP certification badges from Aligned Global Assurance (AGA), together with the logo of the Emirates International Accreditation Centre (EIAC). It publishes a Dubai landline and an email address for enquiries, and the site pins its location on Google Maps inside the Al Aweer Central Fruit & Vegetable Market.