Muftaraq Al Turuq

Muftaraq Al Turuq Co. for General Trading, Contracting & Commercial Agencies is an Iraqi company based in Erbil. On its website it presents itself as "Muftaraq Altwrq" and also uses the English name "Crossroads"; it says it specialises in distribution, general trading and commercial agency operations in the Iraqi market and describes itself as a leading food trading and distribution company in Iraq under the motto "Trust · Quality · Commitment". Its stated fields of work are food trading and distribution, the exclusive agency for Sunwhite Rice (Australia), government supplies, and general contracting and infrastructure works. The site states that the company has a warehouse and cold store in Erbil, modern temperature-controlled warehouses and a dedicated transport fleet that runs daily from Erbil into Kurdistan, Mosul, Kirkuk and Baghdad, with partner agents through to Baghdad, and says goods are never more than 72 hours from sack to shelf. It says its products are on more than 700 retail shelves and sales points, and lists Baghdad, Basra, Kirkuk, Mosul, Erbil, Duhok, Zakho and Sulaymaniyah among the cities of its network. It serves wholesale and retail trade, restaurants, event halls and institutional kitchens, and says government supply orders are fulfilled directly through its wholesale desk. The main product on the site is Australian Sunwhite Calrose medium-grain rice, for which the company says it is the exclusive agent. It is offered in four sizes: a 1 kg resealable pouch, a 2 kg family pouch, a 5 kg pantry sack with handle for small restaurants and catering, and a 10 kg woven wholesale sack for restaurants, wedding halls and institutional kitchens, palletised for stacking. The company says packs are air-purged and date- and batch-coded. In its "Beyond rice" section the company says it also distributes confectionery, chocolate and imported sweets through the same network: filled bars, malt-centre chocolate slices and dessert blocks, and cocoa-dipped treats with hazelnut and date centres in a dark-chocolate shell. The company says it focuses on developing brands, expanding retail coverage and building long-term strategic partnerships with local and international suppliers, and lists among its partners and clients Sunwhite Rice (Australia), Dar Alia Food Distribution Co. and Iraqi government institutions. Its vision is to become one of the leading distribution and trading companies in Iraq, and its mission is to deliver value through trusted partnerships, reliable supply chains and professional execution built on quality, integrity and innovation.