Happy Flakes Corn Flakes and Breakfast Cereals

distributor• Iraq• Member since 2023

Nosh Company for General Trading, Importing & Exporting Ltd is an Iraqi company based in Erbil. Its website states that it was founded in Erbil in 2023 with a single warehouse and a clear mission: to deliver foodstuffs reliably across the region. It describes itself as one of the leading companies in the Kurdistan Region and Iraq, specialising in the import, export and distribution of food products and household detergents, acting as an authorised commercial agent for several brands, and says it is a trusted bridge between global brands and the Iraqi market thanks to its experience in logistics, customs clearance and banking compliance in Iraq. The company says it runs a fleet of refrigerated trucks, strategically located warehouses and modern climate-controlled storage facilities, and speaks of cold-chain delivery from warehouse to shelf. The site states that in 2024 it signed its first authorised-distributor agreements with regional manufacturers and expanded its cold-chain fleet, and that by 2025 it was active in more than 18 cities serving more than 200 partners, from corner shops and supermarkets to hotels and restaurants, with tailored supply programmes and dedicated account managers, and coverage it says reaches all Iraqi provinces and the Kurdistan Region. Its office is on Gwer Road in Erbil (Qaryatagh No. 1/1, Province 41). The company's catalogue covers rice and grains, oils and olives, pasta and flour, canned goods, spices and herbs, dairy and cheese, legumes, and snacks and sweets, alongside baby diapers and tissues. Products shown by name include Almaleka instant milk powder fortified with vitamins A and D, Almamlaka instant milk powder, Ihsan full-cream milk powder, Al Wazir instant milk powder in 10 kg bags packed at the Al Wazir factory in Erbil, Happy Flakes corn flakes, cocoa balls and mini croissants, Glads Wok cup noodles (Mie Goreng and Chicken Teriyaki), and Reeva instant noodles, big-portion bowls and instant pasta in Bolognese, Carbonara, mushroom and chicken flavours. The company states that it holds direct distribution and agency agreements with manufacturers: it is the exclusive agent for Happy Flakes and an authorised distributor for Ihsan, Glads and Reeva. It sums up its vision as being the first choice for international brands entering the Iraqi market, its mission as raising market standards by bringing international brands to local consumers through an end-to-end supply chain, and its values as integrity, distribution excellence and long-term partnerships built on trust and on-time delivery.