Hasar Wafers & Candy

distributor• Iraq• Member since 2004

AL-DABBOOS for General Trading Co. Ltd presents itself as one of the premier importers and distributors of food and confectionery products in the region. It says it was founded in 2004, is headquartered in Baghdad and has a capital of one billion one hundred million Iraqi dinars. It belongs to Dabboos Group, which describes its role as connecting global brands to the Iraqi market and which includes, alongside the distribution company, No Sugar Co., specialised in no-added-sugar products. Its address is in the Jurf Al-Naddaf area of Baghdad, near the Al-Mashriq Al-Arabi private gas station. The company says it is a supplier and distributor with an extensive sales network reaching more than 300 stores and points of sale across all Iraqi provinces, and that it runs a fleet of over 50 fully equipped distribution vehicles to bring products to points of sale with the highest levels of quality and safety. It also states that it invests in advanced storage infrastructure and applies quality and safety standards across storage and distribution. No Sugar presents itself as an online channel for healthy international products in Iraq, with an app on the Apple and Google stores. The site states that in 2020 the group began specialising in no-added-sugar products and launched, for the first time in Iraq, a range of healthy snacks imported from European markets, covering protein-rich, low-calorie and gluten-free products, sports supplements, ice cream and protein drinks. Its partners page lists brands including Bombbar sugar-free protein and keto bars, Russia's Akkond from Cheboksary for toffee and sweets, Turkmenistan's Hasar for wafers and candy, Russia's Khlebny Spas for diet oat biscuits and Scandic sugar-free sour candies, as well as Sweet Nuts, Baker House, Kovis, Fit Parad, Fitroo, Frome, Priyagold, KDV, Nalchik Sladost, Fini, Jelly.B, Lago, Yupindo and others. The company says its healthy range brought a noticeable change to the Iraqi market, as health-conscious and dieting consumers found what they were looking for in its sugar-free, protein-rich products, and it describes its aim as bringing its high-quality products to as many consumers as possible and making healthy, varied food options easier to reach. The site also has a page for each brand with a profile of the manufacturer and the products available.