Tropicana Slim Sugar-Free Sweeteners

distributor• Iraq• Member since 1905

Nadheer Alsaadi Group presents itself as one of the largest distribution companies in Iraq, importing food products from around the world and representing several food companies in the Iraqi market, with its headquarters in the Al-Ghadeer area of Baghdad. Its website describes it as a private family company dating back to 1905 that established '272' in 1987 and made a major breakthrough in 2003 after Iraq's economic opening, and it states annual sales of more than USD 75 million. It is led by President Nadheer Alsaadi, and the site names Nadheer Abed Hamdi as its chairman. The company says it has expanded its distribution network to cover HoReCa, modern trade, traditional trade and pharmacies, and that besides its Baghdad headquarters it has branches in Basra in the south, Erbil in the Kurdistan Region and Karbala in the Middle Euphrates, with sub-distributors in every governorate and alliances with smaller distribution companies in Iraqi cities. It states that it covers around 17,000 points of sale and runs a dedicated branch distributing pulses, spices and raw materials to restaurants, sweet factories and bakers, and that its staff includes 111 sales, 25 distribution, 25 management and 30 warehouse employees, with 62 vehicles. The site says the company has supplied the Iraqi market with more than 250 consumer products, and it features brands including Tropicana Slim sugar-free sweeteners, drinks and cookies, Stevia, Singapore's Aalst Chocolate for chocolate coatings and compounds, Del Monte, Canada's McCain frozen foods, Modecor pastry and chocolate decorations, Østerberg fruit-based products for food service, France's Président butter and cheese, Priordei olive oil, Alpen muesli, Weetabix cereals and India's Britannia. The company says its first product was '272' Basmati 1121 rice, which it describes as a market leader in Iraq for several years, and it also presents '272' tea. According to its site, the group includes companies such as Bakers' Mate, Alraida for Food Production, The Baker and Horeca Spot. Its stated vision is to become the number one company in Iraq for marketing and distributing FMCG products across all trade channels, including HoReCa and pharmacies, and its mission is to help consumer packaged goods suppliers sustain and grow their business in Iraq.