Sitaf Food KSA (Sitaf Saudia Co.)

Sitaf Food KSA presents itself as part of Sitaf Saudia Co., a company it says was established in the Kingdom of Saudi Arabia in 1976, headquartered at the Sitaf Building on Prince Sattam bin Abdulaziz Street in Riyadh. It describes itself as a premium reseller of the finest foods and ingredients for the whole Kingdom, always searching for the best products so that its customers can create menus and recipes that excite the most demanding tastes, and says it is committed to delivering great value, innovative and artisan products. On its official LinkedIn page the company says it selects and imports excellent food and ingredients from all over the world to provide a luxury taste experience in the Kingdom, and describes itself there as an importer of premium gourmet food products. Its website shows seventeen categories: antipasti (olives, artichokes, capers), dry, egg, gluten-free and frozen filled pasta, rice, canned tomatoes and pizza sauces, flours and semolina, cheeses and dairy, mushrooms and truffles, oils, balsamic vinegar, spices and saffron, meat including veal and beef cuts labelled halal, caviar, fresh and frozen seafood, a professional line of pastry and gelato ingredients, coffee, and jams. Some item names state their origin, such as Norwegian and Scottish salmon, Spanish and French oysters, and Greek feta and manouri cheese. The company says it has an international, multicultural team of managers and salespeople who build tailor-made solutions for each client, whether developing a new own-label product or finding the right foodservice ingredients. Its posts mention its Riyadh warehouse, now fitted with solar panels, describe its role as connecting trusted producers with foodservice professionals, and say its deliveries never stop. Its website announces the upcoming opening of Sitaf Food Bahrain to bring Italian culinary products to a new market, and presents a sister company, Sitaf Hotellerie, which supplies equipment for hotels and restaurants. The website lists more than fifty brands, among them Rummo, Mutti, Urbani, Granarolo, Olitalia, Rigamonti, Molino Grassi, Acquerello, Adamas, Callipo, Latteria Sorrentina and Spinosa, alongside Parmigiano Reggiano and Grana Padano, and states that the company is the exclusive distributor for Sosa. On LinkedIn the company announces a new partnership with Fabbri 1905 for beverage and gelato systems, and it has its own label, Sitaf Selection, covering chocolate, cocoa and vanilla extract. The website does not mention quality certifications.