Waha Fruits

Waha Fruits is a Saudi company that, according to its website, specialises in importing and marketing fresh fruits and vegetables of all kinds from their sources around the world. It was founded in 2000 by Bandar Abdullah Al Arfaj, whom the site names as Chairman of the Board and as CEO and owner. Its head office is in Riyadh, in Al Musfat District at the Industrial Gate on the Old Al-Kharj Road, and the company states that it has branches in several cities across Saudi Arabia. The company says its products are imported from more than 30 countries, including Chile, Peru, Ecuador, Brazil, Colombia, the United States, Mexico, New Zealand, Australia, Spain, Italy, France, the Netherlands, Greece, Turkey, Egypt, South Africa, Kenya, India, Pakistan, China, Thailand, Argentina and Vietnam. Its website shows a range covering apples and pears, citrus, tropical fruit, grapes, seasonal fruit, berries and exotic fruit such as mangosteen, longan, rambutan, dragon fruit and lychee, along with vegetables including onions, garlic, ginger, carrots, lettuce, tomatoes, peppers and broccoli. It describes its purchasing department as importing all kinds of fresh fruits and vegetables to the highest quality standards from around the world, in line with the needs of the Saudi and Gulf markets. On distribution, the company says it has a specialised sales team in all regions of the Kingdom and a fleet of modern refrigerated trucks to preserve product quality, and that its team serves customers of all categories in wholesale and retail sales. It states that it supplies its products directly to retail chains such as Panda, Othaim Markets, Farm Markets, Al-Sadhan and Spar, among others, and also distributes them to direct fruit and vegetable selling points throughout the Kingdom. The company says it has the latest refrigeration and storage systems built to international standards, a dedicated quality management team applying the latest quality inspection methods, and a special re-packing and packaging department offering various pack formats to suit market and consumer needs. Its vision is to be among the leaders in the fruit and vegetable trade in the Saudi and Gulf markets, and the site quotes its chairman as saying the goal is to strengthen the company's position in wholesale and retail trade and in the distribution of fresh vegetables and fruits according to the best international standards. It sums up its values as building long-term relationships and trust with its customers, suppliers and everyone it deals with.