Afaq Featured Trading

Afaq Featured Trading is a Jeddah-based food trading and distribution company founded in 2021. It describes itself as a Saudi FMCG growth platform that builds private-label food brands and scales principal brands, and as a data-driven food distribution company connecting food brands with customers across the Kingdom. It says it is led by an experienced team and that its values are integrity, empathy and unity. The company says it serves more than 50,000 customers and partners, with 780+ modern trade contracts, 1,000+ grocery stores covered and 360+ B2B wholesale outlets, and warehouses in Jeddah (HQ), Riyadh, Dammam and Khamis Mushait. For brand partners it offers listing across a network of 2,000+ retail and wholesale outlets, in-store and out-of-store advertising, merchandising and shelf execution, seasonal festivals and promotions, trade activation programmes, point-of-sale materials and sampling campaigns, plus an online store (My Afaq Trade) serving retailers, wholesalers and consumers 24/7. The company says it represents selected principal brands: Al Mualem, a Tunisian first-cold-press extra virgin olive oil and a refined pomace olive oil blended with EVOO, produced by Alta Olea El Krib in Siliana and packed exclusively for Afaq; Al Jazira, with organic EVOO, basil, lemon, rosemary, garlic and chili flavoured oils, olive-oil sprays, refined pomace oil and EVOO in packs up to 10 litres; Olive Flower, a blended vegetable oil with EVOO; and Bamboo Noodles, instant noodles in chicken, beef, lemon curry and vegetable flavours in 70 g packs. The company develops two private labels: Zahrat Tounis, a blended vegetable oil with 10% extra virgin olive oil enriched with omega 3 and omega 6, in 250 ml and 500 ml glass, 500 ml PET and 10 L packs, and SAIF, a milk-based fortified nutritional formula in 300 g and 2.5 kg packs. It says it sources from trusted suppliers in Tunisia and the Mediterranean, runs quality and compliance checks before every shipment, and uses data-driven routing across grocery stores, wholesalers and B2B channels.