Al-Ertiwaa

Al-Ertiwaa presents itself on its website as a premier importer and distributor of high-quality food and beverage products, committed to delivering excellence to restaurants, hotels and specialty retailers. Its office is in Amman at 292 Al-Hurriah Street, Al-Muqabalein, Al-Ertiwaa building, 2nd floor, office 23. The website does not give a founding year. The company says its logistics ensure timely delivery and product integrity from port to plate. Its website defines three customer segments: HoReCa, supplying food and beverage products to luxury hotels, fine-dining restaurants and boutique cafés; retail chains, saying its products are featured in upscale grocery stores and specialty food shops; and corporate and event catering, providing curated selections for corporate events, weddings and other special occasions. The site gives no details of branches, warehouses or the governorates covered. The company presents four product groups: imported gourmet foods such as cheeses, olive oils, spices and condiments; beverages, including premium still and sparkling mineral water and non-alcoholic drinks such as juices, teas and soft drinks; organic and sustainable options, covering organic, non-GMO and sustainably sourced products; and private-label products. The site features Goccia Blu Italian still and sparkling water. The company says it sources from trusted suppliers across Europe, Asia, the Americas and beyond, and that its products undergo rigorous quality control checks. The company says its vision is to be the leading provider of gourmet food and beverages, known for exceptional service and a premium range, and its mission is to bring the world's finest flavours to its clients while ensuring quality, sustainability and satisfaction. It states that it works to reduce its carbon footprint through eco-friendly packaging and sustainable sourcing, supports fair trade and ethical practices in its sourcing regions, and intends to become eligible for certifications such as USDA Organic, Fair Trade and ISO, without stating that it holds them yet.