

World Premium Products (WPP)
Riyadh importer with exclusive agencies for Australian and global brands: Vitasoy, Beerenberg, Ülker
About & Export Capabilities
World Premium Products (WPP – Alam Al-Asnaf Al-Mutamayiza) states that it is a food company specialising in importing and distributing carefully selected premium products from the best Australian and international brands. It is based in Al-Shifa, Riyadh, and says it was founded in 2019 on the back of more than 50 years of combined experience in wholesale, retail distribution and catering services for hotels and restaurants in the Kingdom, having seen the regional market's demand for high-quality food products. The company says it caters to consumers, catering and food-service operators, restaurants, hotels and cafés in the Saudi and Arab markets, and aims to provide high-quality distribution and delivery within the Kingdom and the Arabian Gulf region. Its website cites more than 900 distributors across the Kingdom, states that it launched an online store (shop.alemasnaf.com) in 2021 for customers and individual consumers, and invites businesses to become its distributors. The site cites 450+ products and 15 brands (elsewhere it mentions 8 global brands), and says it aims to expand across foodstuffs, plant-based products, coffee, light snacks and premium Australian meats. Brands shown include Vitasoy plant-based milk with barista and unsweetened ranges, Beerenberg Australian sauces, marinades, fruit preserves and blue gum honey, Bickford's concentrated juices, sodas, tonic water and iced plant-based milk, Golden Churn butter, Altimate ice-cream waffle and wafer cones, KRBL Indian rice, Ülker biscuits and chocolates from Turkey, SALADITOS packaged lupin beans, JOLLY TIME popcorn, Geisha and Taraf Foods spices and pulses. The company states that it holds exclusive agencies for leading Australian and international food companies and focuses on products of high nutritional value. For business and food-service customers it highlights barista-grade plant-based milk, sauces and jams, and ice-cream waffle cones.
Product Showcase

Vitasoy Plant-Based Milk
The company shows Vitasoy plant-based milk made from selected organic grains, in ranges including unsweetened and a barista range for coffee. It distributes it to consumers and to cafés, hotels and restaurants in Saudi Arabia.

Beerenberg Australian Sauces and Jams
The company lists Beerenberg cooking blends, sauces and marinades, alongside Australian fruit preserves and Australian blue gum honey. It highlights the sauces and jams in its offer to business and food-service customers in Saudi Arabia.

Bickford's Juices and Beverages
The company says it distributes the Bickford's group of products: concentrated juices, sodas, tonic water and iced plant-based milk. It supplies them to consumers and the hospitality sector in Saudi Arabia.

Ülker Biscuits and Chocolates
The company features Ülker products from Turkey, describing the brand as one of Turkey's most trusted since 1944, offering biscuits, chocolates and confectionery. It lists Ülker among the brands it distributes in Saudi Arabia.

Golden Churn Butter
The company presents Golden Churn butter as prepared to excel in cooking and baking with a rich, creamy taste. It lists it among the brands it distributes to consumers and food service in Saudi Arabia.
Direct Supply Offers
Official Contact & Plant Location
+966 55 771 6767
Direct Phone
+966 55 771 6767
Official Email
sales@premproducts.com
Website
https://www.alemasnaf.com/
Office & Warehouse
الشفا، الرياض، المملكة العربية السعودية
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