Assarain Food Products LLC

Assarain Food Products LLC is an Omani food importer and distributor based in Muscat and one of the companies of the Assarain group (Said Salem Al-Wahaibi Group of Companies), listed under its commercial wholesale sector. The company states that it was founded in 1975, that it is among the market leaders in Oman's fast-moving consumer goods (FMCG) industry, and that it was the first FMCG sales and distribution company in the Sultanate to obtain ISO 22000 certification for food safety management systems. It describes itself as an importer, distributor and supplier of a wide variety of food products serving both B2B and B2C customers, with its main office in Al Khuwair. According to its website, the company runs a hub-and-spoke distribution platform from its head office and main stores in Muscat, with sales locations in Sohar, Nizwa and Al Kamil and a combined storage capacity of 1,250 metric tons according to its page on the group website, and it covers Salalah together with its sister company Al Haq Trading. It cites modern cold storage facilities, a fleet of more than 40 refrigerated trucks, and says its network reaches the length and breadth of the Sultanate and the GCC. It serves hypermarkets, supermarkets and groceries, hotels, restaurants, cafes, catering companies, wholesalers and government organisations, as well as traditional trade through van sales into interior towns. The company says it distributes frozen foods, poultry, meat, French fries and further processed products. Its website shows Lutosa fries, wedges and röstis; Heinz Wattie's and Tomex frozen vegetables (sweet corn, peas, green beans, broccoli, cauliflower, spinach and vegetable mixes); Freshly Foods nuggets, burgers, shish tawook, chicken sausages, shawarma, fish fingers and shrimps; K&N's kebabs and tikka; chicken from Pena Branca of Brazil, part of the JBS group, from Lezita and from Argentina's Granja Tres Arroyos (halal); halal beef, veal, mutton and buffalo meat from India's Allana; Australian lamb from Fletcher; minced meat; Fortune Chakki Fresh Atta flour; and Anjar Arabic products such as halawa, tahini, pomegranate molasses, rose water, orange blossom water and mulberry and pomegranate syrups. It also names Unilever Food Solutions, Leprino Foods and Olam dairy. The company states that it represents these global brands and offers them competitive pricing, display, promotion and marketing support. Its website displays its ISO 22000 food safety certificates, sums up its values as excellence, integrity, responsibility and engagement, and gives its vision as offering a wholesome assortment of premium food products dedicated to consumers' health. It also describes an Omanisation programme focused on employing and training Omani nationals.