Azzad Trading Group

Azzad Trading Group describes itself as the largest full-line supplier to the hotel, restaurant and catering industry in Kuwait. Its site states that it was established in 1994 by the owners of Kuwait's five-star hotels and the support services division of Kuwait Airways, started commercial operations in 1995 with capital of KD 3.75 million, and has established itself as one of the premier food-service distributors of high-quality international food products in the Gulf region. The company says six Kuwaiti organisations came together to found it; its chairman and CEO is Abdullah S. Al Nafisi. The company says it serves restaurants, hotels, coffee shops, retail shops and caterers, with dedicated sales managers for HoReCa and for retail, and its site displays 202 brands, 1,050 products and a team of 120, alongside an e-catalogue and an online ordering store. It runs Gourmet Corner, an outlet in the Shamiya Co-op mall for imported gourmet products. It states that its mission is to keep building the best distribution network and provide Kuwait with an exceptional range of food and beverages. The company presents twelve categories: meat (US Certified Angus Beef, Paraguayan frozen beef, Australian lamb and mutton, Dutch veal), seafood (McQueen smoked salmon, Jako products, hamour, Omani lobster), poultry (Marquis de France corn-fed chicken, Dutch Duck-to and Spanish Malvasia duck), dairy (Italian and French cheeses, cooking and whipping cream), oil and vinegar (Spanish Pons olive oil, La Corvinia), pasta and tortillas (De Cecco, Ann's Tortillas), frozen vegetables and fries, beverages (Acqua Panna and S.Pellegrino water, Bel Normande sparkling juices, Honest Tea, Ronnefeldt tea), jams and honey (Tiptree), herbs and spices, bakery and pastry (IREKS ingredients, Swiss Carma chocolate, Naarmann cream) and gourmet and organic products (Ponthier fruit purées). Besides its food and beverage division, the group includes Sweet Dalia, a complete bakery and pastry production facility it says is CENTCOM-approved to supply the U.S. Army, which runs dining facilities at the U.S. Embassy and Kuwait American University with a fleet of refrigerated vehicles; Al Mahmood Trading & Contracting, which imports bakery and pastry raw materials; and a travel and tourism division. It states that its vision is a world-class organisation with a creative, dependable team.