Baazeem Trading Company

Baazeem Trading Company states on its official website that it is a Saudi listed joint-stock company established in 1978 in Riyadh, one of the leading FMCG distribution companies in Saudi Arabia, operating throughout the Gulf region for more than 40 years. The site recounts that Sheikh Saleh bin Mohammed Baazeem laid the first foundation of the business in the 1960s in the old Al-Dirah market; his sons and daughters later turned the small shop into a company, which went on to obtain agency rights to distribute international brands, became a closed joint-stock company and was listed on the Saudi stock exchange's growth market as one of its founding companies. The company says its warehouses exceed 30,000 square metres spread over 6 major areas of the Kingdom, fed from the main Riyadh warehouse of more than 13,000 square metres, and that each branch has its own fleet of distribution vehicles covering outlets in the major cities. The site lists the Riyadh head office and branches for the Central, Western, Eastern, Southern and Northern regions and Madinah, plus a branch in Qatar, with appointed distributors in the UAE, Bahrain and Oman. It serves international and local chains, wholesale and semi-wholesale, retail stores and discount stores, using salesmen and merchandising teams. The company says the brands it distributes are either fully owned or under exclusive distribution agreements, and that it holds the agency of 5 international companies. In food it presents Rio Mare from Bolton Alimentari, which it calls the number-one tuna in Italy, with tuna in olive oil, tuna with vegetables and Salatuna with vegetables, as well as Tanay organic black tea. Its non-food portfolio includes Bolton Manitoba brands such as WC Net, Omino and Merito, plus Smac, Fornet, Look oven bags and Camel bed linens. The company owns Maog household cleaning tools, U-do liquid detergents, Shiraa trash bags and Fid Fad anti-static spray, and says that in 2018 it started its own production facility for its own brands to ensure quality and continuity of supply, aiming to expand internationally through a distributor network. Its stated vision is to be one of the top Saudi companies with an international reputation, and its mission is to supply high-quality consumer products at competitive prices.