Barakat Al-Iraq

Barakat Al-Iraq presents itself as a general trading and distribution company specialising in importing, marketing and distributing fast-moving consumer goods, based in the Tanjaro Industrial Area of Sulaymaniyah in the Kurdistan Region of Iraq. Its site states that it was founded in May 2014 by Dr. Nabaz Abubakr, its owner and general manager, whose earlier experience the site lists as sales and area management with a Procter & Gamble distributor in Iraq, north sales management with Al-Ehsan (distributing Hayat Kimya and Danone), Iraq business development for Danone Baby Nutrition and national sales management with Bahar Group. The company says it supports its suppliers with experienced sales, marketing, warehousing and distribution teams, and that its network serves retailers and supermarkets across the Kurdistan Region. The site shows figures of more than 4,600 customers served, more than 10 brands represented and a team of 27. It says it works with local and international suppliers, including partners in Spain, Turkey and Thailand. Its portfolio includes food and non-food brands. Food brands whose products are shown on the site include Duru, with fine, coarse and extra-coarse bulgur, pulses such as whole chickpeas, white beans and split red lentils, and rice; Gusto, with wrapped cakes and pastries such as Puffies, Tart Cake, Sweeto, Trophy, a croissant with hazelnut cream, and wafers; Fiorella, with chocolate wafers, Nova chocolate boxes and the Elegance dark bar with 59% cocoa; Toto chocolate eggs with toys; Nestlé Nesquik breakfast cereal and wafer bars; and Zero 1121 rice. Non-food brands include Eyfel air fresheners, Mega and Tinos detergents, Suli soap and Alpha Dent toothpaste, which are outside the scope of this profile. The company sums up its vision as growing into a leading local FMCG distributor in the Kurdistan Region and says it connects the right products with the people and businesses who need them. It lists its principles as customer focus and understanding customer needs, quality delivery through professional sales, warehousing and distribution, and lasting partnerships with suppliers, customers and retail partners. The company promotes its products on its Facebook and Instagram pages.