Binzagr Company

Binzagr Company states on its official website that it is among the largest and leading FMCG distributors in Saudi Arabia and the GCC, and that distribution is the foundation of a business that traces its history to 1881 in Jeddah, when it began trading on the ancient routes between Europe and the East; it says it has completed more than 130 years of continuous service. It is headquartered in Jeddah and describes itself as a highly efficient sales and distribution company. The company says its sales force of more than 1,000 covers all trade channels: large wholesale customers, key supermarket accounts and national and regional retail chains through a dedicated Modern Trade unit; the wholesale and semi-wholesale segment; self-service and small grocery stores through a retail van force; and special accounts such as pharmacies and small eateries. The site cites about 20 branches in the Kingdom and two in the Gulf (Dubai and Bahrain), served from its Central Distribution Center in Jeddah, a multi-temperature fleet carrying ambient, chilled and frozen products, and around 115,000 pallet positions across the Kingdom handling temperatures down to -28 °C. Its Food Service division, formed in 2007, has branches in Jeddah, Riyadh and Dammam and serves restaurants, hotels, caterers, bakeries, central kitchens and coffee shops. The group also includes Binzagr Logistics Company (BLC) and the transport arm Naqliyat. The company says it sells more than 1,500 SKUs across 28 categories and 55 leading brands. Its "Principals" list shows, in oils and ambient: Mazola, Kraft Heinz, Shahea, Abu Zahra, Nakhlatain, Hanaa and Maxim; in beverages: Lipton, Jacobs Douwe Egberts, San Pellegrino, Acqua Panna, Power Horse, Harvest and Star Cola; in chilled and frozen: McCain, Hershey's, Igloo, London Dairy and Tiffany; in dairy: Fonterra; and in sauces: Kikkoman and Red Rooster. It also distributes home and personal care products for Unilever, Dabur and Kenvue, and has been the official distributor of Dunlop tyres since 1958. The company describes Unilever as its longest-standing and most valued principal, and offers third-party logistics (3PL) with Ministry of Health-approved warehouses, RFID, WMS and SAP systems. Its stated core values are integrity, collaboration, empowerment, agility and performance. The site reports that CEO Sheikh Ahmed Binzagr received the Saudi Top Achievers Industry Excellence in FMCG Distribution award.