Bustan Holding

Bustan Holding (Bustan Group Holding Company S.P.C) presents itself as a diversified business group in Kuwait founded in 1965, with its office in Souk Al Safat, Kuwait City, and says it serves as a reliable bridge between global brands and the Kuwaiti market through two divisions: FMCG distribution and business solutions. Its food distribution is run by its subsidiary Bustan Al Khaleeji, which it describes as a leading consumer distribution agency in Kuwait's FMCG food sector with 50+ years of experience, alongside Bustan Goodlife, established in 2018 as a specialised ethnic-food consumer agency managing over 1,000 SKUs. The company states that it has 3,000+ distribution points and nationwide reach in Kuwait, multi-temperature logistics and advanced warehousing, and covers modern, traditional and specialty trade channels. Bustan Al Khaleeji serves restaurants, hotels, cafés, catering companies and institutional kitchens with multi-temperature cold-chain logistics, while Bustan Goodlife covers supermarkets, hypermarkets and pharmacies. For brands it offers market access, sales, trade marketing, product registration and customs clearance. Its food service catalogue names wholesale distributors, hotels, catering firms, central kitchens and bakeries among its clients, and the site shows The Sultan Center, Grand Hyper, Oncost and Sabah Al Salem Co-op among its clients. The food service catalogue on its site covers Ferrero, dairy, toppings and fillings, oils and fats, culinary staples, canned goods, confectionery, sweeteners and snacks, including Nutella, Kinder, Raffaello and Ferrero Rocher (Italy), Langnese honey (Germany), Libby's peanut butter and canned corn, peas, mushrooms and fruit, Lesieur (France) and Orkide (Türkiye) oils, United Foods butter, Al Mudhish cooking and whipping cream (Oman), Bonny evaporated and condensed milk and iced coffee, Towell basmati rice, Haribo confectionery, Guylian chocolates (Belgium), Steviana sweetener (Saudi Arabia), Bahlsen, Leibniz and Pick Up! biscuits and Lorenz snacks (Germany), and Julie's biscuits (Malaysia). The Bustan Goodlife page also shows Hershey's, Reese's and Kwality ice cream. The company highlights its partnership with Ferrero through FERGULF, a joint venture between Ferrero and Bustan Al Khaleeji that represents more than 150 SKUs in Kuwait's retail market, with brands including Ferrero Rocher, Nutella, Kinder, Raffaello and Tic Tac. It says it goes beyond traditional distribution to build brands through trade marketing, in-store visibility and shopper activations.