East West Distributions

East West Distributions is a distribution company based in Khartoum; the footer of its website states that it is part of the Uninile Trading Group. It presents itself as one of the region's leading distributors of branded goods and says it is the leading distributor of FMCG, health and beauty and pharmaceutical products in Sudan and Djibouti, with the goal of being the leading supplier of a wide range of high-quality imported goods on the Sudan, South Sudan and Djibouti markets. The company says its distribution network covers all major population areas, supplying supermarkets, grocery stores, pharmacies and department stores as well as a large number of wholesale merchants, and lists fast order processing, delivery consistency, a delivery frequency suited to the customer and stock availability at all times among its strengths. It states that it offers international companies a complete service from logistics to sales and marketing, that its vision is to give them an entrance into a rapidly growing market, and that it makes sure its team can be reached by customers at any time. The Brands & Partners section of its website shows an "FMCG, including Food" category with the logos of international brands including Nestlé, Bel, Arla, Ferrero Rocher, Arcor, Bahlsen, Loacker, Unilever and Stork, alongside Reckitt Benckiser for household products. The company says it builds long-lasting, mutually beneficial partnerships with leading international brands, and its About page displays group awards, among them a Ferrero plaque from the first North Africa and IPA Levant distributor convention in Casablanca (January 2020), a Unilever Joint Business Plan 2020 award, a Johnson & Johnson 2020 Execute with Excellence award and an SC Johnson certificate of recognition (2019). It also states that it expanded in 2016 into premium non-food branded consumer goods.