Fattal Consumer Goods Lebanon (TAMINA)

Fattal Consumer Goods Lebanon is the consumer-goods unit of the Fattal Group in the Lebanese market, based in the Dolphin Building on Daoud Ammoun Street in Sin El Fil. The group's website states that the Fattal Group, a family business built across generations and operating for nearly 130 years in the Middle East and North Africa, has become TAMINA following its acquisition by the CMA CGM Group, and that it is headquartered in Beirut. The group describes itself as an agent and distributor of premium brands operating in Lebanon, Iraq, Syria, Jordan, the UAE, Algeria, Egypt, France and Cyprus, with more than a century of expertise in brand distribution, promotion and market development. On its Lebanon page the company states that it distributes only quality brands manufactured by major multinationals or trusted regional producers, that its diversified portfolio gives it privileged presence and visibility across all channels, and that its business-unit structure ensures full supplier focus and speed of action. Its distribution network in Lebanon consists of large retail chains and strong regional outlets (key accounts), self-service stores and large groceries, small groceries and the wholesale segment, pharmacies, perfumeries, and special accounts such as hotels, restaurants, beaches and cafeterias. The group says it reaches customers through a diversified network of sales channels as well as direct sales, telesales and online selling, and cites at group level 27,000 customers, 82,000 SKUs, 500 suppliers and 100,000 square metres of warehouses. In food and beverages, the Lebanon page lists under "Partners we represent" the Mondelez confectionery and biscuit brands Milka, Côte d'Or, Cadbury, Oreo, TUC, Cracotte, Philadelphia, Kraft, Poulain and Trident, Chiclets and Clorets gum, together with Lindt chocolate, 7 Days, Heinz, Afia, Americana, Al Shifa honey, Al Rifai, Mechaalany, Chamain and Sunbulah. In non-alcoholic beverages it shows Evian, Volvic and Badoit waters and Tang, and its Unilever portfolio includes Lipton tea and Wall's ice cream, alongside non-food personal-care, health-care and household divisions. The group states that Mondelez International awarded it for the highest growth in the region in 2024, an award received by its Food & Beverage Lebanon team in Dubai, and that its Food & Beverage division grew the business to four times its original size between 2020 and 2025, positioning Lebanon as a strategic market for Mondelez in the region. It sums up its vision as becoming the preferred distribution partner in the EMEA markets.