First Modern Company for Agriculture and Trade (FMC)

First Modern Company for Agriculture and Trade, known as FMC, is a Jordanian company headquartered in Amman. It says it imports frozen and processed foods and distributes them in the Jordanian market as a one-stop trading company offering complete food solutions, while also farming fresh vegetables and fruit on its own farms in the heart of Jordan. It describes itself as a multi-function company that not only distributes but also farms, and says it aims to be the best food importer in Jordan. The company says its services focus on procurement of goods and delivery to partners, and that it imports to supply the market's bulk product needs, under the B2B motto 'high quality and ready for delivery'. It targets traders, food companies, agents, brokers, hypermarkets, mini markets, grocery stores, warehouse stores, hotels, restaurants, cafés and hospitals. It states that it distributes to most branches of the top hypermarket chains in the major cities of Amman, Irbid, Zarqa and more, targets the top wholesalers in Amman and Irbid, and serves catering and hospitality customers. The company shows six categories on its website: frozen French fries (straight cut, 7/7 thin cut, crinkle cut, steak house cut, spiced and skin-on wedges, roasted diced potatoes, potato slices and coated fries), frozen fruit and vegetables (peas, peas and carrots, mixed vegetables, broad beans, spinach, minced molokhia, okra, mango, strawberry and pomegranate), frozen dairy (mozzarella and cheddar), frozen chicken (leg quarters, breasts and shawarma chicken), condiments (ketchup, mayonnaise, mustard, barbecue and hot sauce) and fresh fruit and vegetables. It says it imports from trusted partners in the Netherlands, Belgium, Denmark, Poland and Egypt. The company describes itself as an import and representation company that markets frozen products from different brands to distributors in Jordan, offering them exclusive distribution of its entire range in their area, support with marketing plans and representation at fairs. It says its vision is to expand and become a reliable distributor to Arab countries, and its mission is to support food security in Jordan and contribute to the expansion of the frozen food market in the Middle East.