Fresh Fruits Company

Fresh Fruits Company is a fresh fruit and vegetable importer and distributor based in the Dubai Fruit and Vegetable Market at Al Aweer (Ras Al Khor), Dubai, and its logo carries the line "Since 1979". The company says its origins lie in farming, that it is a family-oriented business whose reputation has been built over nearly four decades, and that its mission is to supply every customer with the freshest, highest-quality fruit and vegetables, sourcing from every country for the UAE's multinational population. Its site says it is headquartered in a leaf-shaped building in Dubai, has associates in Kuwait, Qatar, Egypt and Jordan and cold storage facilities throughout the Middle East, and has invested heavily in cold-chain infrastructure to deliver produce from origin to consumers in the shortest time. It says it has a large delivery fleet that delivers several times a day, day or night, monitored by satellite 24/7, that each client has an account manager and orders are tracked on an order logging system, and that it offers more than 500 items. It serves customers across the UAE and the GCC and, with Dubai as a hub, exports to the GCC, the Middle East, Africa and the Sub-Continent. Named clients include Spinneys, Carrefour, the UAE's cooperative societies, Choithrams, Geant, Al Maya, Lal's and Lamcy in retail, and Jumeirah Group, Burj Al Arab, Emirates Towers, Jumeirah Beach and Madinat Jumeirah in hospitality. The fruit categories on its site are apples, avocados, bananas, citrus, exotics, grapes, kiwifruit, mangoes, melons, papayas, pears, pineapples and stone fruit, and the vegetable categories are asparagus, brassicas, exotic vegetables, leafy and salad vegetables, mushrooms, onions and garlic, peas and beans, ginger, potatoes, pumpkins and squashes, and tomatoes. It says it sources from South Africa, Latin America, the USA, Europe, Australia, New Zealand and Asia, including Costa Rican yellow pitahayas. Its brands page shows Chiquita, Zespri, Pink Lady, Jazz, Driscoll's, Dole, Frutia, Blue Whale, Breeze, Goldland, Grapery, Hello Fruits, Mafa and Nefertiti Oranges. The company states that it holds ISO 22000:2005 and HACCP certifications and was the first company in the GCC to be awarded ISO 22000:2005 in the fresh fruit and vegetables category, that it follows fair-trade principles and ethical practices that support even the smallest grower, and it promises customers fresh produce "every season, every day".