HORSEED Group of Companies

HORSEED Group of Companies presents itself as a privately owned limited liability company incorporated in January 1987, headquartered in Bosaso, Somalia, with regional footprints in Kenya, Djibouti and Ethiopia. It describes itself as one of the leading commercial entities in Puntland and Somalia and says it employs over 300 permanent and temporary staff across regions of Somalia. The group is diversified, with foodstuffs listed as its first business unit, and its board is chaired by co-founder Farah Hirsi Ali. The company says it is in the wholesale and retail foodstuffs business and aims to establish specialty local and regional stores, with branches in Bosaso, Garowe, Galkayo, Hargeisa and Mogadishu as well as in Kenya, Djibouti, Oman, the United Arab Emirates and China. Its website lists contact offices in Bosaso (HQ), Mogadishu, Hargeisa, Dubai and Salalah. The group also includes a shipping and logistics subsidiary registered for the distribution and supply of goods from abroad into Somalia and neighbouring regions, with warehouses and administrative offices in Bosaso and other regions of Somalia, offering ocean, land and air freight, customs clearance, warehousing and supply-chain management. On the food side, Horseed says it makes available a wide range of goods and products from top manufacturing brands in the region and other countries of the world, importing from the UAE, Oman, Yemen, Malaysia, China, Turkey and Europe in addition to Somali products. It describes itself as one of Somalia's main distributors of necessary foods and states that it has been licensed as the sole distributor of several products from manufacturing companies, although the website does not name these brands or items. The group says it has established collaborations with internationally recognised manufacturers, suppliers and industry leaders from China, India, Austria, Turkey, the UAE, Oman, Saudi Arabia, Brazil and other countries, and lists Muwaafaq Company, Saabir Company, First AFG Group and Masiir Company among its partners. Its website shows memberships of the Puntland Chamber of Commerce and Industries, the Somali Chamber of Commerce and the East African Business Council. It sums up its core values as Sharia compliance, transparency, accountability, trust and honesty, professionalism and equality, and its vision is to be a regional and East African leader and partner in foodstuff supplies.