MSA Group

MSA Group presents itself as one of the FMCG distribution companies present in Egypt, Turkey and Iraq, and describes itself as an authorized distributor of leading consumer brands that connects wholesalers to global and regional brands. Its Egypt office is at Sodic Beverly Hills in Sheikh Zayed on the Cairo–Alexandria Road, Giza, while its site footer refers to 6th of October City. The company states that it has more than 15 years of experience and more than 500 clients. The company says Egypt is its main hub for North Africa, ensuring nationwide product availability; it has an office in Turkey in the Modern Industrial City in Şehitkamil, Gaziantep, which it calls a gateway to Europe and the Levant, and an office in Erbil, Iraq, which it describes as a fast-growing market. It states that its expertise extends to markets in the Gulf, Europe, the USA, Canada and Asia and that it is expanding into Africa through a distribution network it says opens doors for wholesalers. The company says it is the authorized agent and distributor for a wide range of brands and shows, for each brand, the products it distributes: Nestlé (Maggi stocks and soups; Nescafé 3-in-1, Classic and Gold), Ferrero (Nutella), Mondelez (Cadbury Dairy Milk, Bubbly, Oreo, Clorets and Trident gum), Arla (Kraft cheddar, Puck cream cheese and cream, Starbucks Frappuccino drinks), Mars (Galaxy, Jewels, Snickers, Mars, Milky Way, Twix and Bounty), PepsiCo (Pepsi, Sting, Aquafina, Frutz and Doritos), Loacker, Haribo, Perfetti Van Melle (Chupa Chups, Mentos), Halwani Bros (halva, tahini and jams), Red Bull, Hershey's (chocolate, syrup and cocoa), Indomie, Arcor (toffees and Bon Bon), Aujan Group (Vimto, Rani), Rainbow evaporated milk and Lipton tea, alongside non-food personal-care brands. The company sums up its values as partnership first, sustainable growth and market expertise. It says its mission is to be the leading FMCG distributor in the region by delivering exceptional value to its brand partners and customers through innovative distribution solutions and high service quality, and that its vision is to become the most trusted distribution partner connecting global brands with consumers across the region.