Nafeeseh Sweets (Sally Co. Marketing)

Nafeeseh Sweets is a Jordanian Arabic-sweets brand owned by Sally Co. Marketing, which the American Chamber of Commerce in Jordan says was established in 2011 and also owns the Fruit Salad and Lubnani Alshmal brands. Its head office is in Bayader Wadi Al-Seer, Amman; according to the same source it runs a 3,000 m2 Nafeeseh Sweets factory and a facility making traditional (baladi) cream in Irbid, and Nafeeseh has branches in Amman, Irbid, Zarqa, Mafraq, Ma'an and Aqaba. The company's online store lists assorted Arabian baklava in 400 g and 800 g boxes and a Royal Collection; ma'amoul with dates, walnuts or pistachio and assorted ma'amoul; cookies such as barazek, pistachio ghraybeh and petit four; dates stuffed with nuts and coated in dark or white chocolate; frozen rough and soft kunafa; a 'Lite' line of baklava, ma'amoul and cookies; and frozen savoury pastries such as kibbeh and burak. The company states on its website that it is ISO 22000 certified and certified by the US Food and Drug Administration, and that its products are halal and free of genetically modified material. According to its Gulfood 2026 exhibitor page, Nafeeseh offers export-ready and private-label manufacturing, with franchises in Palestine, Iraq, Kuwait, Qatar and Saudi Arabia and distribution centres in Turkey, the UK, Europe, Canada and the USA. It is listed in the Jordanian Exporters Directory 2025-2026 published by the Amman Chamber of Industry.