Nassar Enterprise Holding Group (R.E.M)

Nassar Enterprise Holding Group presents itself as a family-owned business based in Dekwaneh, Lebanon, and describes itself on its website as "Lebanon's leading beverage distributor". Its website states that it all began in 2016, when Michel Nassar established R.E.M Trading, a wholesale company in Lebanon, which grew over the following years into a group of companies as more family members joined, bringing expertise in sales, technology and trade. The group says it connects global brands with local markets through wholesale, logistics and water-distribution services, and that its team numbers more than 100 people. According to its website, the group is made up of four divisions: R.E.M Trading, a wholesale distributor supplying beverages, snacks and essential goods to wholesalers and retailers through a distribution network covering the region; R.E.M Waters, which distributes bottled drinking water to businesses, the hospitality sector and consumers; R.E.M Logistics, which handles the distribution of Aliya Water across Lebanon in all sizes from small bottles to gallons; and the Jomlat El Jomla wholesale store chain, with five branches in Dekwaneh, Qornayel, Bourj Hammoud, Sarba and Ain El Remmaneh, where customers can also order by phone for delivery. It also says it delivers water gallons to homes and businesses in all areas. Its food-brands page says the portfolio includes international and regional names ranging from chocolates, biscuits and juices to canned food and savoury snacks, including Nestlé, Nescafé, Nido, Maggi and KitKat; Milka, Oreo and LU; Cadbury and Galaxy; Loacker; Mentos, Smint, Trident and Clorets; Chupa Chups; Eti, Tayaş, Jelibon, Bebeto, Biscolata and Erko; Break, Tiffany, Kopiko and Torabika; Goplana and Chocomax; Dano; Lucky Star; 7 Days; and Kassatly Chtaura. Juices and drinks include Bonjus, Maccaw, Mogu Mogu, Mr. Juice, Top, Uno, Freez, American Harvest, Laziza and X-tra; energy and sports drinks include Red Bull, Gatorade and Dark Blue; and waters include Nestlé Pure Life, Aliya and Sohat. The group says its leadership is built on the trust it fosters with customers, suppliers and employees, and that it helps businesses grow efficiently and sustainably. Its website tells the story of founder Michel Nassar, who started out delivering water on Lebanon's roads before leading one of the country's top distribution companies; the management team listed on the site includes Elie Nassar as sales manager.