Nasser Hadi Corporation

Nasser Hadi Corporation is a Yemeni company that sells and distributes foodstuffs and consumer goods. It says it was founded in 1997 in Saada City, where it began trading in the sale and distribution of foodstuffs and consumer products, and grew rapidly until it was registered in 2013 under No. 5325 as "Nasser Hadi Corporation". Its head office is on Cultural Street in Saada and it has a branch in the capital Sana'a, east of Al-Thawra Stadium; its product posts also carry the name "Naser Brothers Corp." (Al-Nasser Ikhwan for Trading). The corporation says it has opened new branches in several Yemeni cities over the years, including Sana'a, and lists among its strengths a network of active branches across Yemeni governorates, a qualified and experienced sales team, a loyal customer base and accumulated experience in trading and distribution. It says it aims to expand its local markets to cover most Yemeni governorates and plans to develop every sales outlet with predictive sales analysis. Its organisational structure includes procurement, sales and marketing, finance, human resources and branch operations departments, plus an import, export and international relations department. Besides distributing and marketing local and imported foodstuffs and consumer products, the corporation says it has expanded into importing and exporting from and to several Arab and foreign countries, including Poland and Indonesia, and has obtained commercial agencies from foreign and local companies. The products section of its website shows Al-Zakher canned tuna, Rambo juices in carton packs in several fruit flavours, Al-Zakher caramel candy, Howru and Simsim tahini halva in tubs and tins, and BiBor, Dossy and Galetta biscuits. The corporation states that its vision is "leading locally and expanding globally" while ensuring product and service quality. Its stated objectives include increasing the market share of high-quality products, growing volumes from its current agencies and suppliers, obtaining new agencies from local and foreign companies, strengthening imports, developing exports to market Yemeni products abroad and support the national economy, and building strong relationships with suppliers and manufacturers. It says its values rest on honesty, integrity, mutual respect and high-quality service at competitive prices delivered on time, together with its commitment to its social responsibilities.