Nutrina General Trading

Nutrina General Trading presents itself as one of the leading health food and consumer product distribution companies in Kuwait and Bahrain. The company states that it was established in the early 1990s, that it has been distributing health food and consumer brands for over 30 years, and that it is the exclusive distributor of 15 brands with over 300 product lines. Its head office is in Ahmadi Tower on Soor Street in Qibla (Block 13), Kuwait City, and in Bahrain it has a company called Nutri Bahrain in the Manama Centre area. The company says its warehousing is outsourced to Agility Logistics, using ambient and temperature-controlled chilled and frozen space, combined with its own delivery fleet of frozen, refrigerated and non-refrigerated vehicles, so that it handles products from the customs port to the consumer. Its sales team covers public and private supermarkets (co-operatives and hypermarkets) throughout Kuwait, and it says it has extended its services to hotels, cafés, health centres, restaurants, pharmacies, wholesalers, mills and mini-markets, mentioning cooperation with Kuwait Airways. Its merchandising teams on shop floors handle planogram design, shelf replenishment, inventory rotation and daily out-of-stock reporting, and it runs an online shop. Among its international brands the company shows Suhana Indian spice mixes, Tropicana Slim sweeteners, Podravka, Kapal Api coffee, Royal Fassin confectionery, General Beverage, Omitosh, Cantina Mexicana, Bio Farm organic brown eggs, Hanif, Cinagro granola and Allebro coffee. Brands it classes as local include RB Foods, Cantina Maria bakery products, Candy Castle, Bravoo, Naks and Kanji. It names Tropicana Slim sweeteners, Cantina Maria bakery products and Suhana spice mixtures as brand leaders in their categories. The company says every product gets a detailed marketing plan covering social media advertising, brand development, sponsorships and promotions with co-operatives, hypermarkets and the HORECA sector, and that it takes part in trade shows such as Anuga, SIAL and Gulfood. It sums up its values as integrity, commitment and teamwork, and lists among its goals providing the best quality foodstuffs, educating the community about healthy alternatives and contributing to a healthy lifestyle.