Alusooli White Sella Basmati Rice

distributor• Saudi Arabia

Safa Al Bahar Trading Company is a Jeddah-based Saudi company that presents itself as a direct importer and distribution agent for food, and as a leading frozen-food supplier in Saudi Arabia offering complete B2B and B2C frozen-food solutions. It says that as a direct importer it eliminates the middleman, sourcing premium frozen foods from trusted global suppliers with strict quality control and competitive pricing. Its head office is in Al Sarwath - Al Kumra, Jeddah. The company says it has a comprehensive delivery network covering all regions of the Kingdom through a verified cold chain, a logistics fleet and distribution centres, naming coverage of Riyadh and the Central Region, Jeddah and the Western Province, Dammam and the Eastern Province, and the Northern and Southern Borders, with Makkah and Madinah among the cities it serves. It lists locations in Jeddah (head office and a second site) and two branches under the name Naqa Al Bahar in Yanbu and Madinah. It serves hotels, restaurants, caterers and cafés, supermarkets and food stores, wholesalers and direct home delivery, offering customised monthly supply contracts and a dedicated sales and customer-care team per account. Its products include frozen chicken; chilled and frozen beef and mutton (including Angus beef, steak cuts, minced meat and cooked beef slices); frozen seafood (fish fillets, Indian mackerel, shrimp, squid, octopus, crab and king crab legs, lobster and mussels); frozen vegetables and fruits such as minced molokhia; French fries; chilled products; and dry goods. The site and company profile show brands including Sadia, McCain, Fritatoes, Golden Fingers, Crunch, Al Jouf, Lahita and Butler for fries; Alusooli and Bin Mahfooz basmati rice; and Arabi, Dalal, Maha, Shams, Al Raed and Chef oils, alongside cheese, butter, mayonnaise, pulses, spices and nuts. The company says it partners with top-tier international manufacturers and offers global brands partnership models including exclusive distribution in Saudi Arabia, regional distribution, import, clearance and warehousing partnerships, brand launches, private label and contract distribution. It also lists plastic wares and packaging supplies for food service.