American Foods Group USDA Beef

distributor• Jordan• Member since 1952

George & Sami Khoury & Co. (GSK) presents itself as a leading Jordanian importer and distributor of specialty foods and consumer goods for the retail, wholesale and food service sectors. The company states that it is a family-owned business established in 1952 with a long history of supplying FMCG to the Jordanian market; it is based on Zanubia Street in Marka, Amman, on a 24,000 sqm site, with a team of around 250 employees. The company says its headquarters and warehouses share one site in the heart of Amman between Jordan's two largest cities (Amman and Zarqa), with modern dry, chilled and frozen storage totalling 10,000 sqm, and a fleet of 60 trucks equipped for dry, chilled and frozen goods covering all governorates, cities and villages of the Kingdom. Its business is divided between Modern Trade, Traditional Trade and HoReCa, and its sales team includes managers for wholesale, retail, cash vans, key accounts, tenders and HoReCa, together with representatives and in-store merchandisers. The company states that it works with 16 international brands. Its site lists among its partners Nestlé; Mazola (corn oil, sunflower oil, mayonnaise, vegetable ghee and salad dressings manufactured in Saudi Arabia); Foster Clark's of Malta (baking powder, corn flour, custard, crème caramel, cake mixes, essences, food colourings, jelly and instant drink powders); Masafi water; Kikkoman soy sauce; Chef West (white and apple cider vinegar, hot sauce and ketchup); Diamond Calrose rice from California; Abu Kass basmati rice from India; American beef from American Foods Group; Milo sardines from Morocco; and Camel Qamar Al-Din from Syria. The company sums up its mission as delivering superior value and market-trusted products that fit the Jordanian market, and says its strategy rests on top-line growth, strong positioning of its brands, portfolio diversification and cost optimisation while ensuring quality and sustainability. It describes Milo as the number-one selling Moroccan sardine brand in Jordan and Camel as the number-one selling Qamar Al-Din brand in the Jordanian market, and states that its American Foods Group beef complies with halal standards and that certificates can be provided.