Barilla Italian Pasta

distributor• Palestine• Member since 2006

Near East Distribution and Marketing Ltd. (NEDM) presents itself as a leading distribution and logistics partner of international FMCG brands in Palestine since its establishment in 2006, headquartered in Ramallah. It states that it belongs to Anabtawi Group Investment and Development (AGID), founded in 1963 as a limited company that started by distributing foodstuffs and consumer products of international brands through sub-agencies and later grew into a group of companies in trade, industry, agriculture, logistics and investment. It describes its vision as filling the shelves of every Palestinian household with an all-inclusive range of FMCG. The company says it runs modern warehouses in Ramallah, Jenin, Nablus, Bethlehem and Gaza with a capacity of over 10,000 pallets, and a fleet of 70+ vehicles reaching more than 6,000 points of sale across the West Bank, East Jerusalem and Gaza. It serves four channels: retail through supermarkets, modern trade with key accounts, wholesale to reach additional areas, and van sales, supporting van-sales customers with display stands and promotional material. It states that its warehouses range from ambient to refrigerated, are temperature-controlled and run on a warehouse management system, and that it imports from countries in Europe, Africa and North America. Its brands page lists, in food and beverages: Barilla, Filiz and Pasta Berruto pasta; Hershey's, Reese's, Milka and Cadbury chocolate; Oreo, Tuc, Leibniz and Bahlsen biscuits; Balconi; Jif peanut butter; Tabasco sauce; Del Monte; KDD; Post breakfast cereals; Tang drink; Lipton tea; Knorr; and Folgers coffee. Among its partners it names Barilla, Hershey's, Mondelez, Unilever, Bahlsen, KDD, Del Monte, Balconi, Tabasco and Pasta Berruto. The company says it provides full trade marketing and distribution management through route-to-market and go-to-market strategies, manages the movement of goods from manufacturer to point of sale, and runs in-store promotions and campaigns together with its partners' marketing teams. Its sister companies include Near East Industries and Trade, which bottles corn, soya and sunflower oil, Modern Group for Soft Drinks (a Pepsi bottler), and Al-Ard for Palestinian olive oil, honey and za'atar.