Cadbury Dairy Milk Chocolate

distributor• Yemen

Al-Rawdah General Trade and Agencies Company presents itself as a Yemeni company specialised in importing and marketing sweets, chocolate and foodstuffs from the largest international companies, headquartered in Sana'a in Shuub on Al-Kahraba Street. The company states that it was founded in Sana'a by Mohammad Mohammad Salah, whose vision for the company dates back to 1974; it uses the slogan '47 years of trust', operates today from its own headquarters, warehouse and sales offices, and its chairman describes it as an FMCG distribution company. The company says it started in Sana'a and steadily expanded by building a strong distribution network in Yemen's major cities, listing coverage in Sana'a, Aden, Taiz, Ibb, Mukalla, Hodeidah, Dhamar and Marib, and that it extended its reach to the outskirts of Yemen and beyond, opening branches in Oman in 2015 and in Turkey in 2016. It states that it fully owns its warehouses, offices and distribution fleet, giving it the capacity to distribute on a large scale, and its values cover importing, warehousing, distribution and timely delivery. The website lists its brands with origin countries: Munchy's (Malaysia), Deemah (Saudi Arabia) with its biscuits and date ma'amoul, Arab Food Noon (Jordan) with jellies, baking powder, cake mixes, custard and Splash juices, Hutesa (Spain) olives, Pringles, Tusan (UAE) oats, tomato sauce and mayonnaise, TAT (Turkey), Kellogg's (UK), Mondelez International (USA), Cadbury and Milka, ZPC Milanówek and dr Gerard (Poland), Al Durra (Jordan) with tahini, halva, jams, pickles, ketchup and date and pomegranate molasses, Matco (Pakistan), Coppenrath (Germany) and Kahraman (Turkey) with extra virgin olive oil, sidr honey and honey nuts, plus Al-Madhesh canned legumes, Viano and Asayer concentrated drinks; its brand list also names IFCO, Halwa Oman, Tayseer Arar, Zalloum Group, Advoc, Tai Sun and Waqt Al-Sahar. The company says its vision is to build a reputable name in Yemen by importing premium-quality food products from reliable suppliers and then to expand globally, and that its mission is to provide a diverse range of healthy and safe food products. It lists its strengths as product quality, a wide range, large distribution capacity, innovation and a strong distribution network, and its chairman's message stresses close work with trusted suppliers and manufacturers, long-term relationships and corporate social responsibility initiatives.