Cailler Swiss Chocolate

distributor• Lebanon• Member since 1978

DIMA SAL describes itself as a marketing, distribution and retail group based in Lebanon, saying that since 1978 it has built trusted relationships with global brands to bring quality daily essentials and luxury coffees to consumers nationwide. Its head office is in the Zoghzoghi Building on the Damascus International Road in Hazmieh, from which it drives marketing, commerce and national distribution. The Our Story section of its website recounts that the company was founded in Lebanon, starting operations in marketing and distribution, and then began distributing Panzani, Amora and Maille. The company calls itself a distribution powerhouse that directly covers more than 3,000 active outlets across diverse trade channels, from traditional trade to hotels, resorts, cafés, wholesalers, supermarkets and minimarkets, and says it distributes global FMCG market leaders to thousands of retail points, hypermarkets and wholesalers across Lebanon. It operates from its central temperature-controlled warehouse in Hadath, and its dedicated fleet ensures nationwide coverage, reaching customers in every corner of Lebanon. The website also mentions the completion of a new state-of-the-art warehouse that expanded its storage and logistics capacity, and the implementation of Microsoft 365 as its new ERP system. In the Food & Beverage category, its Our Brands page shows the French brands Amora, Maille and Panzani, Swiss Cailler chocolate (a recent addition to its portfolio), Attiki honey, Foster Clark's, Luigi Tomadini, Vegetaline, Moon Bell and Star Bell. According to its website, the company also secured the exclusive distribution rights for Nespresso in Lebanon, taking on the brand's coffee business in the local market, opened Lebanon's first Nespresso boutique at ABC Ashrafieh and now operates Nespresso boutiques in premium retail destinations. The company says it has earned ISO 9001 certification, formalising its quality management processes across operations. It sums up its mission in four pillars: empowered partnerships through a high-performance team that understands consumers and trade, operational excellence with best-in-class back-office support, optimised brand distribution and in-store execution, and governance and integrity through full compliance with local laws and partners' guidelines. Its vision is to reinforce its leadership in marketing and distribution in Lebanon while extending its scope to the wider Middle East, with consistent, profitable and sustainable growth and a commitment to the communities where it operates.