Fresh Vegetables and Leafy Greens

distributor• UAE• Member since 1973

NRTC Group (Nassar Al Refaee Trading Company) says its journey began in Dubai in 1973 with a vision to supply premium-quality fresh fruits and vegetables, and that it has grown into one of the leading importers and exporters of fresh produce in the Middle East; in the UAE it operates through N.R.T.C. Dubai International Vegetables & Fruits Trading LLC. Its site lists the milestones of its expansion: NRTC Vegetables & Fruits Trading Co (1979), several branches and companies including Fruits Land and NRTC Potatoes Trading, NRTC Holding Group (2019), NRTC Abu Dhabi (2022) and NRTC Company Limited in Saudi Arabia (2023). It describes itself as a core subsidiary of Ghitha Holding PJSC, part of International Holding Company (IHC), and the official fresh fruit and vegetable handler for the UAE market. The company says it has more than 1,000 employees across 9 companies working from 11 locations inside the Dubai Central Market at Al Aweer, a fleet of over 300 chiller-equipped vehicles of 2, 3, 5 and 7 tonnes approved by Dubai Municipality, and a 100,000 sq ft cold storage facility in Nadd Al Hamar with 35 cold rooms and a capacity of 20,000 tonnes. It serves hotels, restaurants, caterers, wholesalers, hypermarkets and supermarkets, as well as ship chandlers, hospitals and airlines, runs a consumer online store, NRTC Fresh, has branches in Abu Dhabi and Lebanon and offices in Riyadh and Jeddah, and exports to Oman, Kuwait, Qatar, Egypt, Lebanon, Saudi Arabia and Turkey. The company says its team imports over 400 tonnes of fresh produce a day from Lebanon, Turkey, Egypt, Saudi Arabia, Oman, Morocco and Jordan by land, sea and air, that it works with 55 exclusive global trading partners, and that it sources from the Middle East, Africa, Europe, Australia, North America and South Asia. Its catalogue includes apples from France and the USA, bananas from the Philippines and India, Hass avocados from Peru and berries from the USA, Holland and Chile, alongside vegetables, ready-to-eat fresh cuts, fresh juices and an organic range. It says it supplies around 6,000 tonnes a month from UAE farms under the Mahsool brand. The group lists among its brands Ripe Organic for organic produce (acquired 2025), Taaza for juices and fresh products (acquired 2026), Al Hashemeya Farms in Egypt's Wadi El Natrun (acquired 2025), spanning over 10,000 acres and growing mango, dates, citrus, olives and grapes, and Mirak. It says its operations follow the ISO 22000 standard and HACCP principles with full traceability, and that its vision is to become the most trusted and innovative fresh produce provider in the Middle East.