Harrys Bread and Brioche

distributor• Lebanon• Member since 2011

PA Trading, whose logo reads "Pierre Azar Trading", presents itself as one of Lebanon's leading importers and distributors of finest-quality and gourmet food products from all over the world. It is based on the ground floor of the Mar Charbel building, Hôpital Pasteur Street, Haret Sakhr, Keserwan. Its website states that the company was created in 2011 by Pierre Azar, motivated by a genuine passion for food and his will to promote the use of high-quality products by hospitality and catering professionals in Lebanon, and its homepage sums up its business as "the finest food products from Europe in Lebanon". The company says it supplies the hotel, dining and airline industry in Lebanon, providing its clients with an exceptional blend of premium quality and value-added ingredients, and that, backed by the famous international brands it represents, it has built a strong relationship with most five- and four-star hotels, high-end restaurants, catering companies, GMS retail and delicatessen shops in Lebanon. Its website has dedicated sections for caterers, hotels and fine-dining restaurants and offers its e-catalogue on request. Its catalogue is organised into seven categories: meat and poultry, seafood, pastry and bakery, dairy and deli, Mediterranean, culinary and beverages. Its brands page shows around fifty brands, including in meat Tajima Wagyu, Grainge, Cape Grim, Barcoo and Diamantina beef and Challans poultry; in seafood Kaviari and Petrossian caviar, Gillardeau oysters, Ōra King salmon, Spencer Gulf kingfish, Chatka crab and Fremantle Octopus; in pastry and bakery Valrhona chocolate, Bridor, Harrys bread, Les Vergers Boiron fruit purées, Norohy vanilla and Sosa ingredients; in dairy Isigny Sainte-Mère and L'Affineur du Chef cheeses; as well as Olmeda Orígenes olive oil, Giuseppe Giusti balsamic vinegar, Giovanni Rana and Cipriani pasta, Godard foie gras, Mövenpick ice cream and Ronnefeldt tea. The catalogue lists items such as Guanaja, Caraïbe, Jivara and Dulcey couverture chocolates, French PDO cheeses such as Comté, Beaufort and Roquefort, black truffles, saffron, Maldon salt and wild mushrooms, and a tea range including Earl Grey, Darjeeling and Rooibos. The company says it carefully selects high-quality products that help its clients do business faster and better.