Hero Jams

distributor• Palestine• Member since 2006

Al Amin Pal presents itself as a food import and distribution company in Palestine, with its headquarters and hub in Ramallah; its website states that it has been a food trading company since 2006. The company sums up its message as "Good food. Meaningful connections." and says it brings food brands to the Palestinian market through import and distribution, connecting international partners with the people and businesses it serves, in the belief that lasting partnerships begin with understanding people. The company says it supports food brands "from brand to shelf" through four services: import from international markets into Palestine; distribution connecting its portfolio with local retail and wholesale businesses; in-store merchandising to organise product displays; and marketing through promotions and brand activities. It states that it serves shops, supermarkets and wholesalers in Ramallah, Nablus, Tulkarm and across the West Bank, and its website offers a trade and wholesale inquiry form that is sent via WhatsApp. The company shows six brands on its website: Hero, including red cherry, orange, blueberry, black cherry, mixed fruit, apricot, forest berry and strawberry jams and Light jams with no added sugar, plus Hero Delicia crunchy and creamy peanut butter and chocolate, cinnamon and vanilla biscuit spreads; Vitrac, including fig, apricot and strawberry jams and fruit nectars in cartons and glass bottles in orange, apple, mango, guava, pineapple and mixed-fruit flavours; KITCO, including Stix potato sticks in several flavours and Mexita tortilla chips; Al Wefaq, including Borgat gummies, lollipops and marshmallows and Dandormah fruit ice pops; Arizona, including Maya tomato paste and Coach jelly drinks; and the Zello brand. The company says its commitment begins with care in the brands it chooses and in how it works with its suppliers, local businesses and the communities it is part of. It describes its portfolio as "a considered selection for everyday life" and itself as "rooted in Palestine, open to the world". The news and events section of its website shows photos from exhibitions and partnerships, and the company welcomes contact from people working in food in Palestine and beyond.