John West Tuna

distributor• Iraq• Member since 1985

Al Farah International Co. presents itself as a company specialising in the import and distribution of food products in Iraq, headquartered in Baghdad on Al-Hussainiya Street in the Jamila area. Its website states that it was established in 1985 and has been supplying imported food products to the Iraqi market for more than 35 years; it calls itself a pioneer of quality and an expert in importing authentic flavours, with a legacy of more than three decades in importing. The company says its import operations have expanded to cover different regions of Iraq and that it has built long-term business relationships with its clients, serving both individuals and business owners. Its official LinkedIn page reports the opening of a new branch in Basra, describes its presence as stretching from Baghdad, Erbil and Najaf to Basra, mentions its offices and warehouse facilities, and refers to tailored HoReCa and hotel supply solutions with dependable delivery across Iraq. The company says that over the years it has specialised in importing canned and packaged goods such as coffee, tuna, sauces, cooking creams and various raw cooking materials, and that it covers three main areas: fast-moving consumer goods suited to modern lifestyles, products for restaurants and cafes (HoReCa), and bakery products supporting professional baking. It says it has developed hundreds of products, from ready-to-eat items to products designed for restaurants and bakeries. The Our Brands section of its website shows the logos of Davidoff Café, John West, Pomì, Caputo, Pezzullo, Oldenburger, Dutch Meadows, Prima Cheese, Hulala, Blue Diamond, Café Pelé, Dawn Food Products, AmeriColor, RM Food Raw Materials, Turkey's Altınmarka, Bordon, Abu Al Wared, Fulla, Mega Chips and Magic Chef. The company says its philosophy is that quality is the best recipe, that it supplies products to the highest international standards of quality and packaging while taking Iraqi taste preferences into account, and that quality for it is not an option but a commitment. It says it continues to lead with a vision of keeping up with developments in the food sector and meeting its customers' expectations; its website does not mention certifications or exclusive agency status for any of these brands.