Kent Boringer Custard and Jelly Powders

distributor• Oman• Member since 2017

Al Ataya Foodstuff LLC presents itself as a distributor of fast-moving consumer goods (FMCG) and frozen food in the Sultanate of Oman, with the address PO Box 1175, PC 111, Seeb. Its website states that it has been in business since 2017 and is a subsidiary of the Al Sakhaya Group of Companies, and that the group has 32 years of operations in the Omani market. The company says it has become a trusted name in FMCG and frozen food distribution and that it bridges international brands and local retailers to ensure a steady supply of everyday essentials and frozen foods. The company says its services cover import, storage and transport, that it operates throughout Muscat, and that its products reach hypermarkets, supermarkets, convenience stores, discount centres, catering kitchens, HORECA and food-service outlets and even small shops across the country. It says it prioritises cold storage facilities to keep frozen food in good condition throughout the supply chain, that it has a well-established distribution network, and it publishes its sales team's numbers on its site. The company's website shows the brands it distributes: Kent Boringer, which the site describes as one of the highest-quality manufacturers of powdered foods, oils, cake, pastry and syrup products with its plant in Istanbul, Turkey, including custard powder, whipped cream powder, jelly powder, Magic Cube flavour cubes, cooking sauces, hazelnut cream with cocoa or dark chocolate, vegetable and beef stock and olive oil; MJ's from Jobeco Foods, which the site says comprises 6 brands and more than 250 products, including mayonnaise in seven flavours, salad dressings, ketchup and sauces; Qatar Pufki corn snacks and crisps made by Rubiyan Foods; and Chillax corn chips. The site also shows frozen chicken among its brands, under the Pena Branca, Doyum and Nat labels. The company's page on the Al Sakhaya group website describes Al Ataya as a wholesale supplier specialising in imported bakery items, packed food items and fresh meat, and according to the group's site the group also includes Al Qoot Hypermarket and Al Muzn shopping centres. The company sums up its vision as providing quality products at affordable prices while contributing to the country's economic development, and its mission as giving consumers the best value by sourcing quality products from Oman, the GCC and across the globe. It says it grows small brands into big brands in a short time through long-term partnerships.