Lameri Activity Breakfast Cereals

distributor• Iraq• Member since 2005

Henan General Trading Co., Ltd. presents itself as one of the leading food marketing and distribution companies in Iraq. It says it was founded in 2005 as a local business, and its main office is in the Shoresh area of Erbil. It states that it markets the finest food items and world-renowned brands, products of major factories that are ISO- and BRC-certified and approved by global health ministries, and that its experience in the food sector spans more than 20 years. The company says it owns a fleet for marketing and distributing food products in the Iraqi market and is ready to supply products with special requirements for wholesale customers, tailored to their tastes and needs. Its site lists branches in Erbil (main office), Duhok, Kirkuk, Sulaymaniyah and Mosul, plus a Baghdad branch marked "coming soon". The site shows figures of 13 brands, 550 items and 200 staff, and mentions its participation in trade fairs including SIAL Paris, Anuga and the Erbil International Fair. The company says it has exclusive agency agreements with well-known companies around the world, and its site names as partners: Olio Basso oils (corn, sunflower, grapeseed and avocado oils, extra virgin olive oil, pomace olive oil and olive oil dressings); Breitsamer honey (acacia, Black Forest and Golden Selection); Italian Armando and Campagna pasta; Andrea Milano vinegar; Activity breakfast cereals from Italy's Lameri; Grandoro instant coffee from Coffee Ever; Majestic brown and white sugar cubes and granulated sugar from Al Shami Sugar; Sweetly sweeteners; hazelnut cream and halva from Turkey's Seyidoğlu; and Frosty basil seed drinks. Its product categories include coffee, jelly, mixed fruits, salt, sugar, diet sugar, sauces, tuna, pasta, honey, corn flakes, jams, vinegar, oils, olives, canned food, drinks, milk and chocolate, and pickles. The company also owns a private label, Henan, which it says has been on the market for more than 20 years and covers canned food, pickles, sauces and salad dressings, pomegranate molasses, jams, mushrooms, sweet corn, canned legumes, tuna, mackerel, vinegar, olives and confectionery. It sums up its principles as quality control as the top priority, product value, choosing the right suppliers and matching products to consumer needs, under the slogan "Henan – your best choice in the market".