Lipton Tea

distributor• Iraq• Member since 2003

Al Tawasul Al Iraqia Co. Ltd. for General Trading presents itself as one of the top FMCG distributors in Iraq, representing many of the world's top brands including Nestlé, Cadbury, Tang, Oreo, Heinz, Lipton and Knorr. Its website states that it was established in 2003 and is headquartered in Baghdad; its vision is to provide superior value to its shareholders, business partners and customers, and its mission is to be recognised as the best distribution partner in Iraq for brands that people love. The company says it has 7 direct branches in Baghdad, Erbil, Sulaymaniyah, Mosul, Kirkuk, the Middle Euphrates (Najaf, Qadisiyah, Babil and Karbala) and Basra, and covers the rest of Iraq through a network of sub-distributors and satellite branches. It reports more than 500 employees and 100 cash vans covering more than 13,500 outlets, serving retail, wholesale, hotels, restaurants, cafes, drug stores, pharmacies, milk centres and camps. It says it offers dry, chilled and frozen warehousing in all its branches, with 8,500 sqm in Baghdad and 3,000 sqm in the branches, over 20 acres of land for warehousing, racking systems, and a dedicated marketing team supporting its partners. Its website lists its agency milestones: exclusive distributor for Kraft cheese since 2005, for Mondelez in Iraq since 2009, for IFFCO Culinary and California Garden since 2015, for Kraft Heinz since 2017 and for Nabil frozen products and Americana canned products since 2018; Nestlé Pharma distributor since 2019; distributor for IFFCO confectionery since 2020; and all-trade-channels distributor of Nestlé nutrition for the Guigoz and S-26 brands since 2021. Its portfolio includes Philadelphia cheese, Tang drink powder, Oreo and LU Nouba biscuits, Milka and Cadbury chocolate (Dairy Milk, Flake, Bubbly), S-26 and Guigoz infant formula, Knorr soups, Lipton tea, Heinz ketchup, mayonnaise, tahini, tomato paste and tuna, HP sauce, Tiffany mayonnaise, ketchup and sauces, Rahma olive oil, California Garden and Americana fava beans, chickpeas and legumes, Nabil frozen kubbeh, sausages, burgers, mortadella and fish, and Smeds cheese. The company names its partners as Nestlé, Nestlé Health Science, Mondelez, Unilever, Kraft Heinz, IFFCO, Gulf Food, Nabil and Hanilor. It lists its values as respect, courage, recognition, teamwork, resilience and being principled, and says it actively advances the skills of young Iraqis and has provided careers for many of them.