Lurpak Butter

distributor• Syria

B2B L.L.C (Brinji to Business) presents itself as a leading nationwide distribution company in Syria and part of Brinji Holding, drawing on around three decades of group experience. It is headquartered in Adra, Rural Damascus, on the Damascus–Homs highway (Property 2022), with an office in Dubai, United Arab Emirates (The One Tower, Barsha Heights) and an office in Istanbul, Turkey. The company says it delivers a wide range of FMCG products from trusted international and regional brands directly to retail shelves across Syria. The company states that it operates more than 93,000 m² of warehouses and a vehicle fleet, reaches over 36,000 points of sale and has full market coverage across Syria, covering cities and rural areas alike. Its services are nationwide distribution, multi-brand portfolio management, consolidated deliveries that bundle multiple needs into one drop, partner solutions for retailers and wholesalers with bulk ordering and dedicated account management, sales and merchandising support through field teams that look after shelving and visibility, and market insights and analysis for its partners. Its brands page and company catalogue show a portfolio of Puck (cream cheese, cheese triangles, labneh, canned cream, cooking and whipping cream), Lurpak (salted and unsalted butter and soft butter), Arla Dano full-cream milk, Kraft, Starbucks, Galaxy, Cadbury and Milka chocolate, Oreo, Ritz and Prince biscuits, Chiclets, Clorets and Trident gum, Halls, Tang powdered drinks, Barilla pasta and pasta sauces, Afia corn and sunflower oil, Shams and Crystal, Jack Wrestler energy drinks and iced tea, Dole, Chupa Chups, Bronto, Tamara Ceylon tea, Tropicana Slim sweeteners, Langnese and Clipper. The company describes itself as a strategic growth partner rather than just a distributor and says its operations hold internationally recognised certifications, without naming them. Its mission is to provide high-quality products and seamless distribution services that deliver exceptional value to partners and consumers, and its vision is to become the region's most trusted and innovative distribution partner. It invites ambitious FMCG brands to partner with it to enter and grow in the Syrian market.