Magnum Ice Cream

distributor• Lebanon• Member since 1990

Ezzeddine Group (Ezzeddine Group SARL) is a family-owned Lebanese food and beverage company based on Jamous Street in Beirut. On its website it says it has been operating in Lebanon since 1990 and is one of the oldest and leading food and beverage distributors, importers and exporters in the country. The company traces its origins to a small shop the family opened in 1990, which has since grown into a distribution company specialising in wholesale imports, exports and distribution of food products and confectionery across Lebanon. It describes itself as a leading distribution company specialising in wholesale imports and distribution of food, confectionery and frozen goods to supermarkets and wholesalers. The company states that it has invested in its infrastructure with multiple warehouses of 3,000 square metres each, and that it manages warehouses, vans, pickups and logistics to ensure efficient delivery and supply-chain management. It says its warehouses include dedicated frozen rooms for storing imported ice cream at optimal temperatures to preserve quality until it reaches customers. According to its website, it serves individuals, supermarkets, restaurants, healthcare facilities and educational institutions locally and abroad, and in better-for-you ice cream it partners with supermarkets, gyms, cafés and specialty retailers, supported by its salesmen; it says it serves Lebanon and the MENA region. Its imported products, as listed, include confectionery, dairy products, creamers, frozen foods, ice cream, pet food, protein supplements, healthy snacks and a variety of beverages including energy drinks and soda. Its Our Brands section shows Unilever, Ben & Jerry's, Magnum, Lohilo, Frukti and Warrior. The company says it offers imported ice cream from popular brands such as Ben & Jerry's and Magnum, that the Swedish high-protein Lohilo ice cream is part of its exclusive selection, and that it is the exclusive distributor of the UK's Warrior protein supplements and bars in Lebanon and the region, with whey, casein and plant-based protein in its range. The Our Partners section of its website shows logos of retail and hospitality customers including Spinneys, Toters Fresh, Le Charcutier, La Valeur, Promarché, Café Bonjour, Gray Mackenzie and Yala Stop. The company sums up its values as excellence, integrity, quality, transparency, continuous innovation and sustainable practices, and its vision as becoming the foremost distributor in Lebanon through innovation, service excellence, an expanding product offering and distribution capability, and strategic partnerships.