Marshmallows: Twists, Cubes and Coloured Shapes

distributor• Saudi Arabia• Member since 2026

NUMU Foods presents itself on its official website as a specialist confectionery distributor founded in Jeddah in 2026 on the conviction that world-class brands deserve world-class local execution, and says it puts the world's finest gummies, marshmallows and candy on grocery shelves. The site says it launched as a dedicated confectionery distribution house with a central warehouse and a seasoned field team, and gives its commercial registration as 7008655792. According to its website, the company relies on direct van-sales distribution from its central warehouse in Al Hamadaniyah district, Jeddah, to the point of sale, using refrigerated vans on fixed weekly call cycles to baqalas and minimarkets, with disciplined collections and daily banking. The site's timeline shows the first van-sales routes going live in Jeddah in 2026, while Western Region coverage from Tabuk to Jizan and expansion to Riyadh and Qassim are listed as 2027-and-later milestones. The site describes four disciplines: sourcing; warehousing in a climate-controlled warehouse with first-expiry-first-out rotation and full batch traceability; van-sales distribution; and in-store merchandising through planograms, shelf-share audits and seasonal displays. The portfolio covers six categories the company says were chosen for how fast they turn on the shelf: gummies (bears, rings, cola bottles and fruit slices in 12 g, 25 g and 80 g bags and jars), jellies (jelly cups and sugar-dusted pieces), marshmallows (twists, cubes and coloured shapes in 150 g and 300 g bags), lollipops (swirl, fruit and filled pops, as singles and 50-count display boxes), chews (sticks and wrapped pieces) and seasonal and Ramadan assortments and gift boxes. The site does not name the brands it distributes. The company says it has signed exclusive distribution agreements with internationally recognised, certified confectionery brands, that every SKU enters the Kingdom under SFDA import registration with compliant Arabic labelling, complete ingredient files and gelatin-source disclosure, and that its invoicing is aligned with ZATCA's Fatoora e-invoicing framework. The site presents a leadership team of a chairman, a managing director and a CEO, and the company invites manufacturers with certified ranges to approach it for distribution.