Mr. Potato Potato Chips

distributor• Jordan• Member since 1997

Tasali Jordanian Trading Establishment, which trades as Tasali Go, was founded in Amman, Jordan, in 1997. It says it is one of the largest institutions specialising in the distribution of food products in Jordan, that it targets all segments of the local market through a large distribution network and an experienced team, and that it has partnerships with several local and international companies. The address given on its website is Al-Aqmar Street, Sahab. The company states that its offices and warehouses are located in three Jordanian cities: the main office and warehouse in the capital, with branches in Irbid serving the north and Aqaba serving the south, with a total facility area of 18,000 square metres. Its website also invites visitors to download the Tasali Go app. The company lists the brands it distributes on its website: Indomie instant noodles in 5-in-1 packs and cups, produced by Indofood of Indonesia and Pinehill of Saudi Arabia; Pop Mie and Supermi noodles from Indofood; Indofood chili sauce and soy sauce; Mr. Potato stackable potato chips from MAME of Malaysia; Al Sayad premium skipjack tuna and Al Murjan economy tuna from the Jordanian company Al-Murjan for Canned Food, plus Al Sayad sardines sourced from Morocco and Sayad canned mushrooms sourced from China in three varieties; Tuhfa Sela basmati rice sourced from India; and Zaiti oils (corn, sunflower, soya and palm oil, plus virgin and extra virgin olive oil from Jordanian olives) and Samnati vegetable ghee in regular and butter-flavoured varieties, both from the Jordanian company Sumatra Food Industries. The company groups its partners into local partners, Al-Murjan for Canned Food (Sayad and Murjan brands) and Sumatra Food Industries (Zaiti and Samnati brands), and international partners, Pinehill, Indofood and MAME. It says its mission is to become the home of quality by covering the entire Jordanian market and distributing high-quality food products to all segments of society, and its vision is to be the leading institution in the local and regional market, employing Jordanian talent and contributing to food security in Jordan.