Nouga Turkish Delight & Nougat — with pistachio and rose

Manufacturer• Jordan

Al Alamieh Chocolate Manufacture Co. states that its journey began in 1976 in Kuwait, where founder Mahmoud Mohamed Al-Jar introduced Belgian chocolate to the region. The family later moved to Jordan, where his son Hazem trained at chocolate institutes in Belgium and began manufacturing in 1994. The company's first headquarters with large production capacity was built in 2004; it is based in Marka, Amman, and says that automating its lines since 2020 raised capacity to about 300,000 litres of chocolate a year. It produces premium chocolates, pralines and gift and occasion boxes under the Alamieh, Avillana, Avillana Elite, L'amore and La Joli (2024) brands; the Sada range of milk and dark chocolate, nut pieces and no-added-sugar dark chocolate; Mellow Spread hazelnut-cocoa and pistachio creams (200 g and 350 g); a Nouga line of Turkish delight (halqoum), nougat and mann wa salwa; and chocolate pieces combining baklava, kunafa and bulbul's nest. The company states it has obtained ISO 9001 and HACCP certification, the Jordanian Quality Certificate and the King Abdullah II Award for Excellence; its website shows an International Halal logo. It says that since 2010 its products have reached Arab and European markets, from the United Arab Emirates and Saudi Arabia to Germany. It is listed in the Jordanian Exporters Directory 2025–2026 published by the Amman Chamber of Industry.