Pobeda Chocolate & Wafers

distributor• Palestine• Member since 1981

Ajjawi Trading Company presents itself as a Palestinian trading company headquartered in the city of Jenin. Its website states that it was founded in 1981 from a wholesale shop in Jenin run by its founder and owner, Hamza Al-Ajawi, and that it began trading in all foodstuffs, beverages and detergents for wholesale and retail distribution. The company's logo carries the words Ajjawi – Bashar & Bashir. The company says its products are marketed through a sales department made up of representatives spread across all areas of the West Bank, the Gaza Strip and the 1948 areas, that the sales department uses the latest internationally recognised scientific methods, and that it also has a dedicated marketing and promotion department. It states that it carries many exclusive brands, which it markets and distributes in the Palestinian market through its trained staff. The catalogue on its website lists around 400 items in nine categories: bakery and assorted goods, beverages, canned food, sauces, oils and ghee, pasta, snacks, rice, and pulses and grains. Brands listed include Italian Divella pasta and flour, Remia sauces, mayonnaise and mustard, Pellini espresso, German Lorenz pretzels, chips and crackers, Pobeda chocolate and wafers including sugar-free lines, Moka Professional frappé and hot chocolate mixes, IFFCO products (Noor and Hayah mayonnaise, Tiffany and Prestine cream), Luna canned goods, condensed milk and iced coffee, Crystal ghee, Alloush and Sun Lee rice, Jannaty and Sabah maamoul, Best 1 wafers, Al Fares tahini and halva, Al Barakah ajwa dates, and GO11 and TMAX water and energy drinks. The catalogue also includes Nestlé products (Nido, Cerelac, Nescafé, Maggi), Quaker, Kinder and Pakmaya, plus pulses and grains in sacks. The catalogue also features a broad range under the Lazeeza label covering canned food, pickles, olives, tuna, luncheon meat, ketchup and sauces, tahini, jams, ghee, pasta, tea and packed pulses, as well as items bearing the Ajjawi name, including basmati rice, round-grain rice and za'atar. The company describes its vision as becoming the leading trading company in Palestine with a wide network of sales representatives, bringing the exclusive brands it carries to every Palestinian household.