Rio Mare Tuna

distributor• Kuwait• Member since 1946

Mohamed Naser Al-Hajery & Sons Ltd. (MNH) presents itself as a leading consumer services company in Kuwait, headquartered in Shuwaikh Industrial Area 3. The company states that it started in 1946 by opening the Kuwaiti Drug Store, one of the first pharmacies in Kuwait, and has since expanded into pharmaceuticals, pharmacies, FMCG (food and non-food), cafés and restaurants, and perfumes and cosmetics, saying that more than a hundred brands sit under its umbrella. It states that it is part of Al Injazat Holding Company and that its chairman is Naser Mohamed Al-Hajery. The company says that sales and distribution of food and non-food consumer goods is one of its core activities, and that its FMCG division is split into food, non-food and consumer healthcare. The food side has two departments, each headed by a brand manager and a sales manager with a dedicated sales team, each serving the consumer segments of Kuwait's diverse, multi-ethnic population; the company describes its sales force as one of the most efficient in the country. A job posting on its site refers to managing distribution across all trade channels, working with hypermarket and cooperative society space planners, and in-store promotions. The company says the food brands its division is associated with include ConAgra Foods, Hunt's, Wesson, ACT II, PAM, Peter Pan, Rio Mare, Hazella, Häagen-Dazs, Novolac, Canderel, Indomie, Indofood, Del Monte, Dilmah, illy, Mitica, Monarch, Lotus and many more. It says it selects its brands carefully to cover a wide range of food categories every household needs, that it has helped many international brands launch in the Kuwaiti market, and that it wants to be a one-stop solution for food requirements. The division also carries non-food personal and home care brands, which are outside the scope of this profile. The company says it gives suppliers sales and marketing strategies tailored to each brand, works to raise brand awareness and preserve brand identity while adapting to Kuwaiti culture, and together with its suppliers builds brands and runs programmes to maintain brand image, market share and sales. It states that its food and beverage department began in 2002 when it brought Häagen-Dazs to Kuwait, and that in 2014 it acquired the illy Espressamente and Dilmah Lounge cafés. It sums up its mission as passion, integrity, excellence and customer service, its vision as offering the highest quality while safeguarding and developing its partner brands, and its values as integrity, trust, teamwork, diversity and respect.