Sim Sim Sesame Tahini

distributor• Saudi Arabia• Member since 2005

Saa Al-Karam Trading Est. is a Jeddah-based Saudi distributor that says it was established in 2005 as a key distributor and logistics partner in Jeddah and is recognised as a market leader in distributing high-quality FMCG goods to retail and food-service customers in the Kingdom of Saudi Arabia. It cites over two decades of experience and partnerships with international brands backed by extensive market insight. The business has been led since 2005 by CEO Inayatullah Shareef, with co-partner Imteyaz Ahmad. Its head office is in Al Rayan District, Jeddah, and its warehouse in Khumra, Jeddah, which it says serve as the hub for distribution across the Kingdom. It says its distribution covers all market channels — modern trade, traditional trade and HoReCa — and reaches the remotest parts of the Kingdom through an efficient distribution team and a network of branches. It serves five sectors: wholesalers and retailers, hotels and restaurants, hospitals and healthcare facilities, government and private institutions, and schools and universities. In food supplies it lists: halwa and tahini from the Jordanian brand Sim Sim (roasted sesame tahini in tins, buckets, bottles and jars; plain, pistachio, chocolate and nut halva), dry and grocery goods (basmati, sona masoori, jasmine and brown rice; sugar; wheat, rice and corn flour; pasta; spices such as turmeric, cumin, coriander and chili), frozen and chilled goods (frozen vegetables; beef, mutton and lamb; whole chicken, breasts and wings), oils and sauces (sunflower, palm, olive and canola oil; sauces, tomato paste, purée and ketchup), beverages (juices, water, soft drinks and energy drinks), and baking ingredients and cheese. It also lists non-food supplies such as detergents, packaging and hotel amenities. It describes its mission as providing superior quality products and reliable services and building long-lasting relationships based on trust and mutual success, and its vision as being the leading general trading company in the region; a full priced catalogue can be requested by email.