Specialty Frozen Potato Products — Stars, Triangles & Croquettes

distributor• Libya• Member since 2015

Fresh Foods Trading Company presents itself as a Libyan limited liability company specialising in food supply, headquartered in the city of Misrata. Its website states that it was established in 2015 as a Libyan joint-stock limited liability company with a capital of five million Libyan dinars, and that it is an authorised agent of several international food-industry companies, importing foodstuffs of all kinds and distributing them within Libya, as well as importing fresh and frozen fruit and vegetables. The company's slogan is "We give the best, you give the trust… quality first and always". The company says it has several branches across western Libya, and its website lists 4 central distribution branches, 3 large main warehouses and around 180 food items. It states that it operates an equipped transport fleet covering the whole western region, and has an experienced sales team and marketing researchers to meet the needs of the market and consumers. Its website gives its headquarters on the Third Ring Road in the Al-Maqasba area of Misrata and a branch in the Salah Eddin area of Tripoli. The product catalogue on the company's website covers potatoes, poultry meat, frozen, packed and par-fried products. For potatoes it lists par-fried French fries in 7×7, 9×9, 12×12, 14×14 and 9×18 mm cuts, grandmother's cut, crinkle-cut, cubed and round-sliced potatoes, plus potato stars, triangles, croquettes, duchess potatoes, mozzarella potato bites, potato gratin and battered onion rings. For poultry it shows frozen whole chicken and cuts such as bone-in breast, thighs, drumsticks, wings, backs, liver and thigh fillets; processed products such as burgers, schnitzel, nuggets, chicken fingers and cordon bleu; and marinated products such as kofta, kebab, shish tawook and marinated breast. The company states that it is committed to applying and continuously improving a quality and food-safety management system, and that it selects its suppliers from established international suppliers in line with international health and safety requirements. It describes its vision as becoming the first company in Libya to obtain agencies for the highest-quality producers and to import and distribute the finest fresh and frozen fruit and vegetables, and as becoming a Libyan brand that contributes to economic growth. Its website publishes its commercial licence, commercial register, membership of the Libyan chambers of commerce, importers' register and customs statistics registration.