Prime Trading Company LLC

Prime Trading Company LLC presents itself as a trusted name in fast-moving consumer goods (FMCG) distribution in the Sultanate of Oman and the GCC, headquartered in Misfah (South), Muscat. Its website states that it has operated since 1992, for more than three decades, and that it handles a wide range of leading global brands across food, non-food, dry, frozen and chilled categories. It describes its mission as delivering affordable products and solutions that improve the quality of life of Omanis, and its vision as being a leader in every sphere of FMCG distribution. The company says it has more than 200 staff, more than 6 locations and a distribution fleet of over 30 vehicles, receives more than 1,000 containers a year and manages more than 1,500 SKUs and 60 brands. It states that its warehouses offer multiple storage temperatures, that its fleet is tracked by GPS, and that it applies HACCP processes for food safety during reception, storage and distribution. Its contact page lists offices in Muscat, Sohar and Nizwa and a branch in Salalah. In retail it says it is present in more than 1,000 stores across hypermarkets, supermarkets and groceries, plus petrol stations and e-commerce; in HoReCa it serves hotels, restaurants, cafés, bakeries, ship chandlers and airlines; in wholesale it says it covers 100% of the Omani wholesale market. The brands page of its site shows Nestlé (NIDO, Nescafé, Coffee-mate, KitKat), Unilever Food Solutions (Hellmann's, Knorr Professional, Carte D'Or Professional, Rama Professional, Colman's), Debic cream, Mydibel potatoes, QBB ghee, Lee Kum Kee, Tabasco, the Filipino brand Mama Sita's and Pantai Norasingh sauces, Chaokoh, Kara and Hydro Coco coconut products, Fragata olives, Chtaura preserves, Campfire marshmallows, Bayara, Nellara, Asoka, Zaffran and Flying Horse basmati rice, and Bavaria non-alcoholic malt drinks. Its home page highlights Hellmann's ketchup, QBB pure ghee, Nellara biryani masala, Zaffran XXL rice and Fragata olives. The company says it introduced the American Classic brand to the Omani market, with more than 200 food and non-food SKUs focused on canned food, condiments, coconut milk and oils, including peanut butter, dill pickles, baked beans, sweet corn and grape leaves. It states that it is associated with multinationals such as Nestlé, Pepsi and Unilever, and shows among its clients Al Bustan Palace, Shangri-La, Pizza Hut, Al Meera, Makkah Hypermarket and Ramez.